September 29, 2021
Breitling’s Top Time Deus Limited Edition
We’re stoked to announce our partnership with Australian lifestyle brand Deus Ex Machina – the inspiration for Breitling’s rugged, retro Top Time Deus, designed for earth-based gods and goddesses who live and love an adventurous life.
As part of this exciting new partnership, Breitling is now also the official timekeeper of the Deus Swank Rally – the epic motorcycle championship celebrating vintage bikes in diverse locations around the world, including Italy, France, Australia, and Bali. But the Top Time Deus Limited Edition isn’t just for bikers, as Breitling CEO Georges Kern points out.
“Bikers, boarders, surfers, digital nomads … this is a timepiece for dynamic people of action, purpose, and style. Our versatile Top Time Deus celebrates having the freedom to explore the world your way, at your pace.”
The people behind Deus Ex Machina share this view. “The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof,” says founder Dare Jennings.
Meet the Deus Squad
And anyway, who says you have to pick just one pursuit? Californian Forrest Minchinton, who’s passionate about surfboards as well as motorcycles, is a prime example.
“It’s all about a life well ridden, and if you can stop time while keeping time, all the better,” says Minchinton. He’s part of the triumvirate of Breitling’s new Deus Squad – which also includes Hawaiian competitive surfer Sierra Lerback and French motorcycle engineer and designer Jeremy Tagand.
All three have been involved with Deus Ex Machina for years and are now a part of its rugged and fearless DNA. Breitling is excited to have them on board for the launch of a timepiece that expresses their no-limits approach to life.
Whenever Adventure Beckons
Co-designed with Deus Ex Machina, the Top Time Deus chronograph is a nod to Breitling’s original 1960s edition and a true tribute to the nomad spirit. The first Top Time had a clear mission – suiting the needs of “young and active professionals” with a range of “ultra-modern” chronographs. The retro vibe of today’s edition has an enduring appeal. It’s not about keeping time, but rather expanding it whenever adventure beckons.
Bold yet classy, this new version sports a racing-themed calfskin leather strap. Its silver dial displays yellow and orange details, squircle-shaped chronograph counters, and the Deus logo and its adage “In benzin veritas” – offset in white on its black tachymeter scale. The back of its 41-millimeter stainless-steel case features the iconic Deus artwork of a retro-looking motorcyclist in full flight designed by Deus creative director Carby Tuckwell. It is powered by the Breitling Caliber 23, a COSC- certified chronometer with a power reserve of approximately 48 hours.
But maybe the quirkiest detail is its chronograph hand in the shape of a lightning bolt. And like lightning, you’ve got to be fast: there are only 1,500 of these available. In its first four weeks, the Top Time Deus will be an online exclusive before hitting Breitling’s global retail network.
Customers who order the watch online at Breitling will also get a stunning limited-edition Deus coffee table book and unique canvas tote bag.