July 6, 2021
Tag Heuer & Porsche enter the strongest-ever partnership
Swiss luxury watchmaking partner TAG Heuer and the German sportscar manufacturer Porsche have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.
Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports. Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.
Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together. The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.